Analyst, SEO and Analytics

Job Details

Title: Analyst, SEO and Analytics

Department: DT Web Communications

Campus Location: TCCD District Offices

Employee Classification: APT - Administrative

Position Type: FT - Regular

Grant Funded: No

Compensation Details: Starting Pay - $62,600; Commensurate with education and experience

Work Hours: Monday - Friday 8:00am - 5:00pm, could vary based on department needs

Remote Eligible: This position is not eligible for remote work

Job Summary:

This role is responsible for leading the development, implementation, and management of SEO (Search Engine Optimization) initiatives and digital analytics across all TCC digital platforms. This role ensures the visibility, performance, and continuous optimization of the college’s online presence through data-driven insights.

Primary Duties and Responsibilities:

Essential Performance Requirements

• Develops and executes comprehensive SEO strategies to increase visibility and traffic across TCC digital presences
• Analyzes digital data and metrics to evaluate the effectiveness of online campaigns, content performance, and user experience
• Collaborates with content editors and developers to implement SEO best practices across digital presences
• Oversees the implementation and optimization of web analytics tools, including Google Analytics and Google Tag Manager
• Prepares reports and dashboards to communicate insights, performance trends, and optimization recommendations to stakeholders
• Conducts keyword research, competitive analysis, and content gap analysis
• Ensures TCC digital presences meet accessibility standards, user experience benchmarks, and SEO compliance
• Supports the Digital Strategy department by providing data-informed strategies to meet outlined digital objectives

Service Excellence

• Participates on behalf of the College in external community organizations and associations as assigned to support the essential performance requirements
• Attends the workplace regularly, reports to work punctually, and follows a work schedule to keep up with the demands of the worksite
• Completes all required training and professional development sessions sponsored through Tarrant County College (TCC)
• Supports the mission, values, goals, and principles of the College

Supervision

Works under the general supervision of the assigned department leader

Performs Other Related Tasks as Required

Required Minimum Qualifications:

Bachelor’s degree and three (3) years’ working experience related to the Essential Performance Requirements, or any equivalent combination of education and work-related experience

Preferred Qualifications:

• At least one (1) year’s working experience using Google Analytics, Google Tag Manager, SEO platforms (e.g., BrightEdge), Social media platforms and data visualization tools (e.g., Looker Studio) to track and report analytics and measure performance metrics and rankings
• At least one (1) year’s working experience in a higher education or large public institution
• Current certification in Google Analytics, SEO, or other closely related area

Knowledge, Skills and Abilities:

• Knowledge of HTML, CSS, and JavaScript in relation to SEO and analytics tracking
• Skilled in excellent customer service and interpersonal relationships, including strong listening, verbal, and written communication
• Skilled using computer applications and enterprise systems, including word processing, spreadsheet, and presentation software
• Ability to work effectively in a collaborative environment
• Ability to analyze data and provide sound recommendations based on policy, procedure, practice, and existing regulations