Assistant Public Affairs Manager (Marketing) (PAO) - (26001C2)

Job: Full-time Non-Academic

School/Unit: Public Affairs Office

Closing Date: 02/Jul/2026, 11:59:00 PM

Major Duties and Responsibilities

The Public Affairs Office (PAO) is seeking a proactive and self-motivated candidate to assist our marketing initiatives. Reporting to the Director of Public Affairs or his/her nominee(s) in the PAO, the successful candidate will mainly be responsible for:

• Contributing to the developing of brand/marketing strategies, and executing full-funnel marketing initiatives to enhance visibility, brand awareness and student acquisition;
• Creating organic contents (posts, visuals/photos, videos) and managing the accounts for HKMU’s social media channels, including Facebook, Instagram, LinkedIn and Xiaohongshu, to support branding and student acquisition;
• Planning and implementing data-driven digital marketing campaigns across multiple channels, such as the university website, the New Centre website, paid search, paid social, display and content engagement;
• Collaborating with agencies and partners to execute promotional initiatives and ensure KPIs are met;
• Timely tracking and analysing marketing performance, including website traffic and campaign effectiveness, competitor activities and preparing regular reports with actionable recommendations for future plans;
• Organising offline marketing and branding initiatives, including events and info days;
• Producing corporate, event and programme promotional videos with video production houses;
• Coordinating market research on University’s brand image and positioning;
• Exploring and identifying new channels and media to effectively reach target audience; and
• Performing other tasks as assigned by the Director of Public Affairs or his/her nominee(s).

Candidates

Candidates should possess the following qualifications, experience and competencies:

• A recognised degree, preferably in marketing, business, journalism, communications, public relations or related disciplines;
• At least 5 years of relevant post-qualification experience with a strong focus on social media management and content development (particularly Xiaohongshu), performance/digital marketing, analytics, and lead generation;
• Proven success in executing omni-channel strategies, including SEO/SEM, social media management and growth strategies, advertising campaigns and delivering measurable results;
• Expertise in tools and platforms such as Google Ads, Google Analytics, Meta Ads, and other Martech solutions;
• Analytical mindset with the ability to interpret complex data and translate it into actionable strategies;
• Good command of written and spoken English and Chinese, preferably including Putonghua;
• Strong PR sense;
• Mature, detail-oriented, self-motivated, with a proactive, can-do spirit;
• A good team player with good interpersonal and communication skills;
• Well-organised with strong multi-tasking and time management skills;
• Capable of managing projects independently while working under pressure and tight deadlines; and
• Flexible and willing to work outside office hours when necessary.

Shortlisted candidates will be invited to attend a written test and interview.

Terms and Conditions for Appointment

An attractive remuneration package, including basic salary, an end-of-contract gratuity, and a discretionary incentive payment, where applicable, will be offered to the right candidates. Generous annual leave, staff-development sponsorships, medical and dental benefits, and life insurance coverage will also be provided.

To Apply

Candidates who are interested in joining us may submit their applications via the University’s eRecruitment System.

(Applicants who have responded to the previous advertisement posted in May 2026 need not re-apply.)

The personal data collected will be used for the purpose of considering your application for employment. For details, please refer to the “Personal Data (Privacy) Notice for Job Applicant” on the University’s website. If you are not contacted by the University within eight weeks from the closing date of application, you may assume that your application was unsuccessful.