CRM Coordinator

CRM Coordinator
Department: Enrollment Services
Location: Remote
Type: Full-time
Pay: $20.20 per hour
Applicants must be legally authorized to work in the United States; visa sponsorship is not available for this position.

Job Summary:
The CRM Coordinator provides administrative and technical support for the Customer Relationship Management (CRM) platform (Salesforce/TargetX) used across Enrollment Management & Marketing. Reporting to the Associate Director of CRM Operations, this position assists with data entry, reporting, system documentation, and user support to ensure the CRM operates efficiently and effectively. The CRM Coordinator works closely with Enrollment Systems Administrators to maintain data integrity, support end users, and enhance CRM-driven communication and processes that improve the student recruitment, enrollment and engagement experience. This role is ideal for individuals interested in developing skills in CRM administration, data management and higher education enrollment systems.

Essential Functions:

• Perform job duties in accordance with Columbia College’s vision, mission, and values, and contributes to the development of the CRM Operations .
• Perform data entry, import, and cleanup tasks to maintain accuracy and consistency within the CRM.
• Assist with monitoring and resolving basic data integrity issues, duplicates and system errors.
• Support configuration updates by performing routine testing, reviewing results, and reporting issues.
• Help maintain records of CRM system changes, workflows, and user permissions.
• Respond to user inquiries via email, tickets, or Teams; escalate complex issues within CRM Operations teams as needed.
• Maintain and update CRM documentation, training guides and other resources.
• Assist in preparing and delivering CRM training materials and sessions for new users.
• Track and monitor user support trends to identify recurring issues and suggest potential improvements.
• Review submitted tickets and help end-users with troubleshooting to ensure complete information is available for Enrollment Systems Administrators.
• Assist in building and maintaining basic reports and dashboards under direction from Enrollment Systems Administrators or Associate Director.
• Pull and format data exports for internal reports, communications, and compliance requests.
• Support data audits and recurring recruitment and enrollment reporting processes.
• Work collaboratively with Admissions, Marketing, Enrollment Services, Academic Affairs, and Student Experience to support communication plans and workflows.
• Participate in CRM project meetings and assist in implementing updates and new features.
• Provide feedback on user experience and opportunities for improvement.
• Develop foundational understanding of CRM processes, data flows, and integrations with other systems.
• Maintain working knowledge of CRM updates and new features.
• Fulfill additional responsibilities as assigned.
• Display respect and civility to all constituencies in all communications.
• Attend work timely and on a regular basis during the established hours of operation; work additional hours as business necessitates.

Required Core Competencies and Professional Experience:

• Strong attention to detail and accuracy in data handling.
• Excellent communication, customer service and organizational skills.
• Ability to learn and apply new technologies and processes quickly.
• Experience working with databases, CRM tools or Microsoft Excel.
• Ability to work collaboratively as part of a technical and operational team.
• Demonstrated ability to manage multiple tasks and meet deadlines.
• Ability to fluently read, write, and understand the English language.
• Proficiency with the following, but not limited to: active listening; speaking; writing; critical thinking; judgment and decision making; monitoring; reading comprehension; time management; coordination; and management of personnel resources.
• Proficiency for using a variety of computer and technology-related software and equipment, including Microsoft Office products and database systems.
• Proficiency in using web-based technologies, including database systems.
• Ability to work independently and in a team environment, with or without direct supervision.
• Excellent communication, interpersonal, customer service, and organizational skills.

Minimum Qualifications:

• Associate’s degree or equivalent combination of education and experience.
• Experience in administrative support, data entry, or technical systems preferred.

Preferred Qualifications:

• Bachelor’s degree in business, communications, or information systems.
• Experience with Salesforce, TargetX, or similar CRM platforms.
• Prior experience in higher education, especially in admissions or enrollment services.

Physical Requirements: The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Accommodations may be made to enable individuals with disabilities to perform the essential functions. Individuals seeking accommodation should contact the Human Resources Department without delay. While performing the duties of this job, the employee is regularly required to stand for long periods of time, talk, and hear. The employee is required to use hands and fingers to handle or feel; reach with hands and arms; climb or balance; and stoop, kneel, or crawl. Employee must be able to type on a computer keyboard and use a computer monitor on a regular basis.

Work Conditions: The work environment conditions described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee is rarely exposed to outside weather conditions; however, possible exposure to hazards and physical risks to personal safety may occur while operating certain equipment. The noise level in the work environment is usually mild.

*This job description is not meant to be all-inclusive of every duty and responsibility required by the employee in the position.*