Director, Ticket Sales Marketing (Athletics)

Director, Ticket Sales Marketing (Athletics)

Company: Villanova University

Job Location: Villanova, 19085

Category: Athletics - Athletic Administration

Type: Full-Time

Posting Number: 20260146S

Location: Villanova, PA

Work Schedule: full-time/12-months

Department: 728-Athl - Ticket Office

Position Summary

Why work at Villanova?

• Join a mission-driven organization. Since Villanova University's founding in 1842, we have been inspired by the values of truth, unity, and love, and are a community dedicated to service to others.
• Villanova has been included among the nation's best colleges and universities. VU's inclusion again in U.S. News & World Report's 2025 "Best Colleges" rankings is another indication of the University's continued prominence and forward momentum.
• Villanova's most precious asset is our people. As an employee, you will receive a holistic benefits package, generous paid time off, a competitive retirement savings plan, flexible work options, wellness programs including gym membership, professional development, tuition assistance, and more.

The Director, Ticket Sales Marketing serves as a key member of the Athletics integrated marketing team, leading data-driven digital marketing strategy to generate ticket sales revenue across Villanova Athletics ticketed products. This role owns the strategy, execution, and optimization of digital, email, and social marketing campaigns, using customer insights, CRM data, and performance analytics to inform decision-making and improve conversion, revenue, and return on investment.

The position is responsible for translating consumer buying behavior and campaign performance data into actionable insights that shape marketing strategy, audience targeting, and personalized, 1-to-1 fan communications. Working in close partnership with Ticket Sales, Ticket Operations, Marketing, Corporate Sales, and other University stakeholders, this role ensures a coordinated, insight-driven approach to ticket sales marketing that aligns with Villanova Athletics branding and promotional priorities.

This role supervises a Graphics Coordinator, manages advertising budgets, and applies analytics-informed testing and optimization to continuously improve marketing effectiveness.

All duties must be performed in accordance with University, Conference and NCAA rules and regulations.

Titles of Positions Supervised:

• Graphics Coordinator

**The anticipated start date for this position will be June 1**

Villanova is a Catholic university sponsored by the Augustinian Order. The University is an equal opportunity employer and seeks candidates who understand, respect and can contribute to the University's mission and values.

Duties and Responsibilities

Digital Ticket Sales Marketing Strategy & Campaign Execution

• Develop and execute integrated digital marketing strategies to drive ticket sales revenue across all ticketed products, including full and partial season plans, single-game tickets, group sales, and premium seating.
• Own end-to-end execution of ticket sales marketing campaigns across digital, email, social, web, and mobile channels.
• Ensure all marketing creative is on-brand, audience-appropriate, and optimized for conversion and user experience.
• Partner with Ticket Sales, Marketing, and Corporate Sales to align campaigns with sales priorities, promotions, and sponsorship commitments.
• Incorporate game themes, promotions, and ticketing initiatives into marketing campaigns to maximize revenue impact.

Data Analytics, CRM & Audience Segmentation

• Analyze consumer buying behavior and campaign performance, translating data into actionable insights that improve conversion, revenue, and ROI.
• Lead audience segmentation and CRM-based targeting to support personalized, 1-to-1 marketing approaches.
• Track, analyze, and report on key ticket sales marketing performance metrics, using insights to inform future strategy and optimization.
• Design and deploy fan surveys to better understand engagement, purchasing behavior, and preferences; apply findings to refine marketing tactics.
• Apply testing and performance analysis to continuously improve campaign effectiveness.

Digital Content & Fan Communications

• Develop fan communications informed by customer journey insights, including pre-event messaging such as "Know Before You Go" and ticket holder communications.
• Oversee the creation and optimization of campaign-specific digital assets, including splash pages and web content, in coordination with Athletics digital platforms.
• Ensure messaging supports the full ticket buyer journey from awareness through purchase and event attendance.

Cross-Functional Collaboration & Budget Management

• Partner with Ticket Sales, Ticket Operations, Marketing, Corporate Sales, Development, Strategic Communications, and Alumni Relations to ensure an integrated, data-informed approach to ticket sales marketing.
• Collaborate with Corporate Sales to ensure sponsorship commitments are incorporated appropriately into digital creative.
• Manage advertising budgets and allocate resources effectively based on performance data and strategic priorities.

Other

• Attend select home athletic events to support ticket sales marketing efforts and fan engagement.
• Perform other duties and assist with projects as assigned.

Minimum Qualifications

Formal Education
* Bachelor's degree required, preferably in marketing, communications, business, sports management, or a related field.

Work Experience
* A minimum of 4 years of professional experience in digital marketing, sales marketing, or marketing communications.
* Demonstrated experience developing and executing revenue-driven marketing campaigns, preferably in a ticketed, consumer-facing, or B2C environment.
* Experience using analytics and performance data to optimize campaigns and improve conversion and return on investment.

Work Skills (e.g., written and verbal communication skills)
* Ability to use data, analytics, and performance insights to inform marketing strategy, decision-making, and optimization.
* Strong project management skills, with a professional, detail-oriented, and highly organized approach to managing competing priorities in a fast-paced environment.
* Strong communication and collaboration skills, with the ability to work effectively with staff, campus partners, and cross-functional teams.
* Ability to develop and deliver an integrated digital media strategy across multiple platforms.
* Creative aptitude, including strong copywriting and proofreading skills.
* Ability to manage advertising budgets and evaluate effectiveness and return on investment.

Specific Job Knowledge (e.g., knowledge of principles and procedures related to field and area)
* Knowledge of advertising media principles, strategies, techniques, and analytics, including digital, social media, and email marketing.
* Understanding of audience development, personalization, and content distribution across stages of the buying cycle.
* Understanding of conversion metrics, growth optimization, and campaign performance measurement.
* Familiarity with NCAA, conference, and University policies as they relate to Athletics marketing activities.
* Working knowledge of analytics and marketing platforms such as Google Analytics.
* Proficiency with standard business software applications (Microsoft Word, Excel, PowerPoint, Outlook).
* Familiarity with ticketing systems (e.g., Paciolan) and digital content platforms (Sidearm preferred); experience with Adobe Creative Suite is a plus.
* Proficiency in CRM systems.

Preferred Qualifications

Work Experience
* Experience using the University's current marketing, CRM, and ticketing systems is preferred (e.g., Salesforce CRM, Paciolan, and Sidearm).

Physical Requirements and/or Unusual Work Hours

Working Conditions:

• Working conditions are normal for an office environment.
• Professional work environment.
• Night and weekend work may be required.

Salary Posting Information

This position falls within salaried grade 16 and the range is $71,700-89,600. The final salary will be determined with consideration of several factors including the selected candidate's qualifications, department budget availability, market data, and internal equity.

Salary Grade
16