Generative AI and Consumer Behaviour: Perception, Persuasion and Participation

University of Manchester

Manchester, UK

Student / Phd Jobs

Closes: Jul 8, 2026

Immersive Commerce: Investigating the Role of Extended Reality (XR) in Shaping Branding and Marketing Strategies for Youth Engagement in e-Commerce

Edinburgh Napier University

9 Sighthill Ct, Edinburgh EH11 4BN, UK

Student / Phd Jobs

Responsible virtual assistant for effective marketing communication

University of Worcester

Worcester WR2 5JN, UK

Student / Phd Jobs

Examining the Drivers and Outcomes of Engagement with AI-Based Virtual Influencers

Nottingham Trent University

50 Shakespeare St, Nottingham NG1 4FQ, UK

Student / Phd Jobs

Market Entry Strategies using Digital Platforms

Edinburgh Napier University

9 Sighthill Ct, Edinburgh EH11 4BN, UK

Student / Phd Jobs

Thought leadership as content marketing strategy in the AI era

Edinburgh Napier University

9 Sighthill Ct, Edinburgh EH11 4BN, UK

Student / Phd Jobs

Gendered Identity Work in Marketing Professions: Performance, Authenticity, and Career Trajectories in the Digital Age

Nottingham Trent University

50 Shakespeare St, Nottingham NG1 4FQ, UK

Student / Phd Jobs

Technology Dependence and Consumer Vulnerability in Digital Marketing Ecosystems

Nottingham Trent University

50 Shakespeare St, Nottingham NG1 4FQ, UK

Student / Phd Jobs

Investigating the influences and drivers of gambling participation and associated harms

Nottingham Trent University

50 Shakespeare St, Nottingham NG1 4FQ, UK

Student / Phd Jobs

Using Visual Marketing to Influence Tourists' Behaviour at UK Heritage Sites

Nottingham Trent University

50 Shakespeare St, Nottingham NG1 4FQ, UK

Student / Phd Jobs

Algorithmic Price Negotiation and Perceived Fairness in Digital Retailing

Aston University

Aston St, Birmingham B4 7ET, UK

Student / Phd Jobs

Constructing Innovation: How Firms Use Market Communication to Shape Perceptions of Innovation

Aston University

Aston St, Birmingham B4 7ET, UK

Student / Phd Jobs

Examining the Drivers and Outcomes of Engagement with AI-Based Virtual Influencers

Nottingham Trent University

50 Shakespeare St, Nottingham NG1 4FQ, UK

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Generative AI and Consumer Behaviour: Perception, Persuasion and Participation

Immersive Commerce: Investigating the Role of Extended Reality (XR) in Shaping Branding and Marketing Strategies for Youth Engagement in e-Commerce

Responsible virtual assistant for effective marketing communication

Examining the Drivers and Outcomes of Engagement with AI-Based Virtual Influencers

Market Entry Strategies using Digital Platforms

Thought leadership as content marketing strategy in the AI era

Gendered Identity Work in Marketing Professions: Performance, Authenticity, and Career Trajectories in the Digital Age

Technology Dependence and Consumer Vulnerability in Digital Marketing Ecosystems

Investigating the influences and drivers of gambling participation and associated harms

Using Visual Marketing to Influence Tourists' Behaviour at UK Heritage Sites

Algorithmic Price Negotiation and Perceived Fairness in Digital Retailing

Constructing Innovation: How Firms Use Market Communication to Shape Perceptions of Innovation