Rate My Professor Hanna Hellmayr

Hanna Hellmayr is a researcher at the Institute of Marketing and Innovation at Universität für Bodenkultur Wien (BOKU). She co-authored the study titled "Consumers' Intention to Use Circular Business Models: A Configurational Analysis," published in the journal Business Strategy and the Environment. The research, conducted with colleagues Christof Falkenberg, Christian Garaus, Sebastian Pöchtrager, and Petra Riefler, examined consumer intentions toward circular business models such as sharing, repair, and reuse across European countries using survey data and configurational analysis methods.