Rate My Professor Sungjong Roh

Sungjong Roh is an Assistant Professor of Communication Management at the Lee Kong Chian School of Business, Singapore Management University, a position he has held since July 2015. He earned his Ph.D. from Cornell University in 2015, following an M.A. from Korea University in 2008 and a B.A. with Great Honor from Korea University in 2004. His research interests center on judgment and decision making, temporal framing, strategic data visualization, motivated reasoning, and narrative or storytelling management. Roh has received several recognitions, including the National Science Foundation Doctoral Dissertation Improvement Grant in the Decisions, Risk, and Management Sciences Program (2014–2015), the Anson E. Rowe Promising Graduate Student Award from Cornell University’s Department of Communication (2013), the university-wide Most Promising Teacher Award at Singapore Management University (2017), and the Gallup Korea Award (2010). He serves as Academic Director of the Master of Science in Business AI at SMU. Selected peer-reviewed publications include “Where there’s a will: Can highlighting future youth-targeted marketing increase support for soda taxes?” (Health Psychology, 2014, with J. P. Schuldt), “Of accessibility and applicability: How heat-related primes affect belief in ‘global warming’ and ‘climate change’” (Social Cognition, 2014, with J. P. Schuldt), and “How motivated reasoning and temporal frames polarize understanding of zoonotic disease risk” (Science Communication, 2015, with K. McComas, L. Rickard, and D. Decker). Roh is a Fellow of SMU Academy and has contributed to academic discourse on topics such as AI skills gaps and health policy preferences.

Throughout his career, Roh has focused on the intersection of communication, psychology, and decision-making processes, with additional appointments and contributions in organizational behaviour contexts at SMU. His work emphasizes empirical approaches to understanding how framing, narratives, and reasoning influence public perceptions and policy support in areas including health, climate, and risk communication.