Carnegie Mellon University: Heinz College

Location: Los Angeles, CA

This is an Adjunct Instructor position to teach the class, FANDOM IN MUSIC AND MEDIA 93.859. The class examines how Fandom and the various forms of entertainment are inextricably tied.

From the earliest development of human expression to the technologically diverse present: visuals, performances, games, music, fiction, and play of all kinds, have catered to and been funded and appropriated by FANS (casual or rabid). Music, Sports, Politics (increasingly), Movies, TV/Streaming, Video Games, Social Media Platforms themselves, are all arguably the most influential methods in history for exposing audiences to new artists/celebrities/micro-celebrities/ideas/heroes/villains. Fandom has become more than content consumption. The role of fans can, and often does, serve as the key driver of entertainment business and creative decisions.

The goal of this class is to provide students with the broadest understanding of the landscape of fandom as well as the role it plays from the POV of decision makers and those that finance and produce content on the corporate level. The class will also focus on the resources and processes for discovering artists/influencers/leaders/celebrities, mobilizing fans as business strategies, navigating the process of fan engagement effectively, satisfying business and legal affairs protocol in doing so, and pushing the role of fandom (and artists themselves) in broad strategic thinking beyond the final produced project.

Salary: $2000

Qualifications: Master degree in entertainment or related fields highly preferred/ Entertainment experience preferred.