Job Details

Department: Communication and Creative Services

General Statement of Job

The Communication Specialist is responsible for moderating communications between the College and various media outlets such as newspapers, radio broadcasts and television stations and social media. The Communication Specialist writes, edits, and assists with the development and execution of a wide range of editorial projects for external and internal audiences.

Specific Duties and Responsibilities

Essential Functions:

• Responsible for the development and execution of a wide range of editorial projects for external and internal audiences.
• Writes and edits for recurring publications and electronic news distribution.
• Counsels internal clients on editorial matters.
• Accepts assignments on a wide range of topics from PR and Communication Manager, and develops own story ideas based on in-depth knowledge of the College and as a result of personal contacts developed through the College.
• Discusses story ideas with managers and determines scope, deadlines, word counts and photo or other graphic possibilities.
• Submits stories that are well-researched and well-reported, grammatically and factually sound, clearly written and interesting to read, conform to AP style, are balanced in viewpoint and that follow standards of excellent journalism.
• Writes and distributes press releases to appropriate media outlets and writes content within social media channels, including blog posts, tweets, pins, photos and videos.
• Pitches stories to news media as assigned.
• Assist in developing social media strategies to market the college and its successes to grow an audience and build brand awareness.
• Assists in maintaining and growing business presence across social media channels including, but not limited to: X, formerly Twitter, Facebook, LinkedIn, YouTube, Instagram.
• Leverages measurement tools to provide progress reports and insights of social media to successfully promote the college and its programs.
• Arranges photography and/or press coverage for special events
• Performs other duties as assigned.

Required Education and Experience

• Bachelor's degree in Journalism, Communication Arts or related field required.
• At least two (2) years of professional experience in publication production, writing and editing, preferred.
• Experience with media relations in an educational setting, preferred.